To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

Custom Audiences

Life Events

Infinite Taxonomy Audiences

Affinity Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?


Explanation: The correct answer is **Infinite Taxonomy Audiences**. Infinite Taxonomy Audiences offer an efficient solution for reaching people based on their interests without the need to manually build or constantly update audience segments. Unlike Custom Audiences, which require advertisers to create and maintain specific audience lists, Infinite Taxonomy Audiences leverage Google's extensive data to automatically categorize users based on their online behavior, preferences, and interests. This approach allows advertisers to tap into a broad spectrum of audience segments that align with their campaign objectives without the time-consuming task of audience creation. Additionally, compared to Life Events, which target users based on significant life milestones, and Affinity Audiences, which target users with specific interests, Infinite Taxonomy Audiences provide a more dynamic and continuously evolving targeting option that adapts to users' changing interests and behaviors over time. By leveraging Infinite Taxonomy Audiences in a Google Video campaign, advertisers can efficiently reach relevant audiences based on their interests, ensuring their ads are delivered to users who are most likely to engage with their content, thereby maximizing campaign effectiveness and driving desired outcomes.

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