A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)

The selection is correct because the bid strategy report and Performance Planner are the essential diagnostic and forecasting tools required to manage the increased complexity of a value-based bidding (VBB) framework. The bid strategy report provides specialized, real-time insights tailored to value-centric strategies like Target ROAS or Maximize Conversion Value, allowing marketers to monitor critical VBB-specific metrics such as conversion delay, top bidding signals, and the current status of the machine learning model. Complementing this, Performance Planner serves as a vital forward-looking tool that uses Google’s AI to simulate upcoming auctions, enabling advertisers to forecast how shifts in budget or ROAS targets will impact their total conversion value and profitability. Together, these tools move campaign management away from manual adjustments and toward a strategic oversight model, where the bid strategy report validates past performance and the Performance Planner guides future investment to ensure the AI remains aligned with the business's bottom-line revenue goals.