A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)

Performance Planner

Keyword planner

Ad strength rating

Bid strategy report


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)


Explanation: The correct answer options are **'Performance Planner'** and **'Bid strategy report.'** When transitioning to a value-based bidding strategy in Google Ads, digital marketers should utilize these two tools regularly to optimize their campaigns effectively. The Performance Planner provides valuable insights and forecasts on how changes in budget allocations and bidding strategies may impact campaign performance, enabling marketers to make informed decisions and allocate resources more efficiently. This tool allows marketers to simulate different scenarios and adjust bidding strategies to achieve their desired outcomes, such as maximizing return on ad spend (ROAS) or optimizing for specific conversion metrics. Additionally, the Bid Strategy Report offers detailed performance data and insights specific to the chosen bidding strategy, allowing marketers to monitor the effectiveness of their value-based bidding approach, identify areas for improvement, and make data-driven adjustments to optimize campaign performance further. By leveraging both the Performance Planner and Bid Strategy Report regularly, digital marketers can fine-tune their value-based bidding strategies, maximize their campaign's effectiveness, and achieve their advertising goals more efficiently in Google Ads.

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