How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.

Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.

Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.

Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How should you approach your audience strategy when setting up a video action campaign to convert intent into action?


Explanation: The correct approach is to **focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types**. When setting up a video action campaign to convert intent into action, targeting high-intent audiences is crucial for driving efficient conversions. High-intent audiences are individuals who have already expressed interest in the product or service offered, either through their online behavior or engagement with previous marketing efforts. By initially targeting these audiences, advertisers can maximize the likelihood of conversion, as they are already closer to making a purchase decision. Once the campaign has effectively captured conversions from high-intent audiences, advertisers can then expand their targeting to include broader audience types. This sequential approach ensures that resources are allocated efficiently, focusing on the most promising segments first before broadening the reach to capture additional conversions. Overall, prioritizing high-intent audiences in the audience strategy allows advertisers to optimize campaign performance and achieve their conversion goals more effectively.
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