When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

Impressions

Actions

Clicks

Views


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?


Explanation: When planning a Google Video campaign with a consideration goal, it's crucial to optimize your bidding solution toward **views**. Unlike other metrics such as impressions, clicks, or actions, views directly indicate user engagement with your video content, which aligns well with the consideration goal. By optimizing toward views, you ensure that your campaign focuses on reaching users who are more likely to engage with your content by watching it. This approach allows you to capture the attention of potential customers, encouraging them to learn more about your products or services and ultimately driving consideration. Additionally, optimizing for views can help you gauge the effectiveness of your video content in attracting and retaining audience interest, providing valuable insights for refining your campaign strategy and enhancing overall performance. Therefore, prioritizing views as the bidding solution aligns with the objective of nurturing consideration among your target audience, ultimately contributing to the success of your Google Video campaign.

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