You're running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like 'Video played to,' what measurement solution would you use?

You'd use Viewability with Active View.

You'd use Brand Lift.

You'd use Reach Planner.

You'd use Unique Reach and Frequency.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like ‘Video played to,’ what measurement solution would you use?


Explanation: Selecting '**You'd use Brand Lift**' is the correct choice because Brand Lift is specifically designed to measure the impact of a video campaign on user perception and behavior. Unlike fundamental video metrics such as 'Video played to,' which focus on video engagement, Brand Lift delves deeper into understanding how the campaign influences viewers' perception of the brand, their consideration, and their intent. Through survey-based methodology, Brand Lift collects feedback from users who have been exposed to the campaign, providing valuable insights into metrics like ad recall, brand awareness, consideration, and purchase intent. By analyzing these metrics, advertisers can gauge the effectiveness of their awareness campaigns and make data-driven decisions to optimize future strategies. Overall, Brand Lift serves as a vital tool for marketers aiming to evaluate the impact of their video campaigns beyond simple viewership metrics, helping them understand how their ads shape consumer attitudes and behaviors.
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