What's a benefit of using broad match keywords?

Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.

Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.

Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.

Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Google Ads Roll

Google Ads Roll. Includes Answers for Every Real Google Ads Certification Exam.

All-in-One: Get all Google Ads exams answers with explanations in one bundle. This package includes answers for every current Google Ads certification. Regular updates to reflect the latest exam version. -> See what's included.

Questions | Answers | Explanations. Free Lifetime Updates.

Google Ads Certification Exams answers with explanations file demo preview Google Ads certification program exam answers with explanations file preview

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Explanation: What’s a benefit of using broad match keywords?


Explanation: The benefit of using broad match keywords lies in its ability to **reach the most possible consumers searching for a product or service while saving time from adding a variety of keywords**. Broad match allows advertisers to cast a wide net, capturing a broad range of relevant search queries that may not have been explicitly included in their keyword list. This versatility is particularly advantageous in reaching potential customers who use various search terms to find products or services, thereby maximizing the campaign's reach and potential for conversions. Moreover, by automating the process of keyword selection, broad match keywords streamline campaign management, reducing the need for extensive keyword research and ongoing manual adjustments. This efficiency not only saves time but also ensures that the campaign remains agile and responsive to evolving search trends and user behaviors, ultimately contributing to improved campaign performance and ROI.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides