You're creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
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Explanation: You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
Explanation: The correct answer is '**Book now**.' When creating a video ad for a restaurant chain with the aim of driving reservations on its website, using a call-to-action (CTA) like 'Book now' is the most appropriate choice. This CTA is direct and aligned with the campaign objective of encouraging viewers to take action by making a reservation. It provides a clear and actionable instruction to the audience, guiding them to the desired outcome of booking a table at the restaurant. Additionally, 'Book now' emphasizes immediacy, prompting viewers to take action in the moment, which can be particularly effective in driving conversions for time-sensitive offers or promotions. Overall, by using a CTA like 'Book now,' the video ad can effectively communicate the desired action to the audience and increase the likelihood of driving reservations for the restaurant chain.
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