You work for a creative agency making video ads for a client who's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Humanize the story.

Showcase discounts and sales to drive interest.

Avoid humor, as it's more subjective.

Convey multiple messages to resonate with the masses.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?


Explanation: The correct answer is '**Humanize the story**.' When crafting video ads to foster meaningful connections with potential customers, humanizing the story is essential. By incorporating relatable characters, emotions, and experiences, advertisers can create narratives that resonate on a personal level with viewers. Humanizing the story involves portraying authentic and genuine interactions that evoke empathy, understanding, or aspiration within the audience. This approach goes beyond merely showcasing products or services; it taps into the fundamental aspects of human nature, such as empathy and emotional connection. By highlighting real-life scenarios, testimonials, or personal journeys, advertisers can bridge the gap between their brand and the audience, fostering a deeper sense of trust, relatability, and resonance. Ultimately, humanizing the story enables advertisers to create compelling narratives that not only capture attention but also inspire viewers to think, feel, and act in alignment with the brand's values and objectives.

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