What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?

Custom Audiences

Life Events

Infinite Taxonomy Audiences

Affinity Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?


Explanation: The correct answer is **Infinite Taxonomy Audiences**. Infinite Taxonomy Audiences provide a solution to target users based on their interests without the need to manually construct or update audience segments. Unlike Custom Audiences, which require businesses to create specific audience lists, and Affinity Audiences, which target users with broad interests, Infinite Taxonomy Audiences leverage Google's extensive data and machine learning algorithms to automatically categorize users based on their browsing behavior, interests, and preferences. This approach ensures that advertisers can efficiently reach relevant audiences who are likely to engage with their video content without the need for manual audience segmentation. By utilizing Infinite Taxonomy Audiences, advertisers can optimize their Google Video campaigns to target users based on their interests effectively, maximizing the campaign's reach and engagement potential.

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