If an advertiser's marketing objective is to generate leads,how can the advertiser optimize their Performance Max campaigns for value?

To optimize for value when generating leads, importing offline values through enhanced conversions is crucial. This allows Performance Max to understand the true worth of each lead beyond the initial online conversion, such as leads that result in high-value sales or repeat business. By feeding this data back into the system, Performance Max can then prioritize acquiring similar, more valuable leads. Creating value rules based on store visits is too narrow and doesn't directly measure lead quality. While Maximize Conversions increases volume, it doesn't inherently optimize for the value of those conversions. Maximize Clicks focuses on traffic, not lead generation or value.