To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

Consideration

Awareness

Action

Perspective


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?


Explanation: The correct answer is **Consideration**. When aiming to ensure that people contemplate your brand during decision-making moments, utilizing the Consideration marketing objective for your Google Video campaign is essential. This objective focuses on engaging with potential customers who are actively exploring and evaluating their options, thus aligning with decision-making phases where individuals are receptive to learning more about products or services. By selecting the Consideration objective, advertisers can tailor their video content to provide valuable information, showcase unique selling points, and address consumer needs or pain points. This approach encourages viewers to consider the brand as a viable solution, increasing the likelihood of driving favorable actions such as website visits, inquiries, or further research. Ultimately, leveraging the Consideration objective ensures that the video campaign effectively cultivates interest and influences potential customers during crucial decision-making stages, fostering brand consideration and driving meaningful engagement with the target audience.

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