To make sure people think about your brand in decision-making moments,what marketing objective should you use for your Google Video campaign?
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Correct answer: Consideration.
Why this is the answer
The consideration phase of the marketing funnel is about making potential customers think about your brand when they're deciding what product or service to choose.It's the middle phase between raising awareness(making them know you exist)and driving action(making them take a specific action,likebuying).When you aim to ensure that people consider your brand during decision-making moments,the"Consideration"objective is the most appropriate for your Google Video campaign.
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