You're creating a storyboard for a video ad and you're optimizing for view completions. Which of the following is a way to hook and sustain attention?

Use engaging pacing and tight framing.

Set up scenes to be zoomed out so viewers can see all story elements.

Build suspense with a slow pace to start.

Keep visuals low-contrast to avoid overwhelming viewers.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?


Explanation: The correct answer is **Use engaging pacing and tight framing**. When optimizing a storyboard for view completions, it's crucial to hook and sustain viewers' attention throughout the ad. Engaging pacing involves maintaining a rhythm that keeps viewers interested and invested in the story being told. By using a tight framing technique, the focus remains on the main subject or action, minimizing distractions and ensuring that viewers are captivated by what they see on the screen. This approach allows for a more immersive viewing experience, making it less likely for viewers to lose interest or become distracted. Tight framing also enhances the storytelling aspect of the ad, allowing for a clearer and more impactful narrative that resonates with the audience. Overall, employing engaging pacing and tight framing in the storyboard helps maximize view completions by ensuring that viewers remain engaged and interested in the content from start to finish.
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