If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

Affinity Audiences and Life Events

Affinity Audiences and Custom Audiences

In-Market Audiences and Custom Audiences

Life Events and In-Market Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?


Explanation: The correct answer is **Affinity Audiences and Custom Audiences**. When the marketing objective is to build awareness, targeting the right audience is crucial for maximizing the campaign's effectiveness. Affinity Audiences are groups of users who have demonstrated a strong interest in specific topics related to the brand or product being advertised. Leveraging Affinity Audiences allows advertisers to reach users who are more likely to engage with the content because of their existing interests. Additionally, Custom Audiences enable advertisers to target specific groups of users based on their interactions with the brand or website, allowing for more precise targeting and higher relevance. By combining Affinity Audiences and Custom Audiences in a Google Video campaign, advertisers can effectively reach and engage with potential customers who are more likely to be receptive to the brand's message, thus helping to build awareness more efficiently.

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