You're running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

You'd use use core performance metrics.

You'd use Brand Lift.

You'd use use viewability with Active View.

You'd use use forecasting reach of your YouTube campaign alongside print ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?


Explanation: The correct choice is to **use core performance metrics**. When running a Google Video campaign with a consideration goal, it's crucial to measure the effectiveness of the video content in engaging the audience and driving consideration. Core performance metrics provide essential insights into the viewership behavior, such as the number of people who watched the video, how long they watched, and whether they interacted with the ad. By utilizing these metrics, advertisers can gain a comprehensive understanding of the campaign's performance and its impact on driving consideration among the target audience. This data allows for informed decision-making and optimization strategies to enhance the effectiveness of future campaigns, ensuring that marketing efforts are aligned with the desired goals and objectives. Additionally, core performance metrics serve as key performance indicators (KPIs) for evaluating the success of the campaign and demonstrating the return on investment (ROI) to stakeholders. Therefore, leveraging core performance metrics is essential for effectively measuring and optimizing Google Video campaigns with consideration goals.

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