You're running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

For a Google Video campaign focused on consideration, measuring how many people watched your video directly relates to core performance metrics. Metrics like views, view rate, and completed views are fundamental indicators of audience engagement and interest, which are crucial for a consideration goal. Brand Lift is incorrect because it measures the impact of your ads on brand perception (e.g., ad recall, brand awareness, consideration), not simply the number of people who watched the video. Viewability with Active View is incorrect because it measures whether an ad was actually seen, not necessarily the number of people who watched the video. Forecasting reach alongside print ads is incorrect because it's a planning tool for cross-channel reach, not a measurement solution for video views.