You're planning to run a video action campaign. How should you approach your measurement strategy?

Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.

Measure only complete offline conversions for a more accurate return on investment calculation.

Measure the full value with Google Ads conversion tracking and include lighter conversion events.

Measure only complete online conversions for a more accurate return on investment calculation.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re planning to run a video action campaign. How should you approach your measurement strategy?


Explanation: The correct answer is **Measure the full value with Google Ads conversion tracking and include lighter conversion events**. When running a video action campaign, it's crucial to have a comprehensive measurement strategy that accounts for the full spectrum of conversions, including both complete offline and online conversions, as well as lighter conversion events. Google Ads conversion tracking allows advertisers to track and attribute conversions across various touchpoints, providing valuable insights into the campaign's effectiveness in driving user actions. By including lighter conversion events such as clicks, form submissions, or sign-ups alongside complete offline or online conversions, advertisers gain a more holistic view of the campaign's impact on user behavior and can optimize their strategies accordingly. This approach ensures a more accurate assessment of return on investment (ROI) and enables advertisers to make informed decisions about campaign adjustments and budget allocation to maximize performance and achieve their marketing goals effectively.
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