If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?

Skippable in-stream ads and bumper ads

Non-skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and skippable in-stream ads

Skippable in-stream ads and in-feed video ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?


Explanation: The correct answer is **skippable in-stream ads and in-feed video ads**. When a potential customer is in a decision-making moment, it's crucial to present them with video ad formats that are optimized to drive action and make it easier for them to take meaningful actions. Skippable in-stream ads offer the advantage of allowing viewers to skip the ad after a few seconds if they're not interested, ensuring that the message is delivered efficiently to engaged audiences who are more likely to take action. Additionally, in-feed video ads, which appear seamlessly within users' social media feeds or other content streams, provide a non-intrusive yet effective way to capture attention and encourage immediate engagement. By combining these two formats, advertisers can create a compelling ad experience that aligns with the viewer's decision-making process, making it easier for them to take the desired action while providing measurable results for the campaign. This approach ensures that the ad campaign effectively drives action and maximizes the potential for meaningful interactions with the target audience, ultimately contributing to the success of the marketing objectives.

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