Which marketing behavior can benefit from AI? (Choose three.)

The selection is correct because AI empowers marketers to automate and optimize high-impact tasks such as creative-level testing and rotation, where machine learning models like those used in Responsive Search Ads dynamically assemble and test thousands of asset combinations to find the most relevant message for every unique user. Furthermore, AI is uniquely equipped for adjusting bids during seasonal events by analyzing massive datasets in real-time to predict shifts in consumer intent and competition, ensuring that budgets are shifted toward high-value opportunities that a manual bidder might miss. Finally, reviewing marketing best practice checklists is a key benefit of AI through tools like the Recommendations page and Optimization Score, which provide automated, account-specific audits to ensure foundational settings are always aligned with Google’s latest performance standards. By offloading these data-heavy and repetitive tasks to AI, marketers can maintain high account hygiene and agility while focusing their human expertise on high-level business strategy and long-term planning.