When optimising a campaign to drive conversions faster, what action should you take?

You should track lighter actions to provide more signals to Google's machine learning algorithms.

You should set up the campaign to only engage with audience segments that have converted before.

You should set up the campaign to engage with audience segments who've searched for your brand before.

You should track only end actions to provide more accurate signals to our machine learning algorithms.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: When optimising a campaign to drive conversions faster, what action should you take?


Explanation: The correct answer is **You should track lighter actions to provide more signals to Google's machine learning algorithms**. When optimizing a campaign to drive conversions faster, tracking lighter actions can provide valuable signals to Google's machine learning algorithms, enabling them to better understand user behavior and preferences. Lighter actions, such as clicks, website visits, or sign-ups, serve as indicators of user interest and intent, allowing the algorithms to optimize campaign delivery and targeting accordingly. By tracking these actions, the algorithms can identify patterns and trends, refine audience targeting, and prioritize delivery to users most likely to take meaningful actions, ultimately driving conversions more efficiently. This approach leverages the power of machine learning to continuously improve campaign performance and accelerate the attainment of conversion goals, thereby maximizing the effectiveness and ROI of the campaign.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides