When optimising a campaign to drive conversions faster, what action should you take?

To drive conversions faster, it's crucial to provide Google's machine learning algorithms with more data points. Tracking "lighter actions" (micro-conversions) like video views, website visits, or adding items to a cart, gives the system more signals to learn from, enabling it to optimize more quickly towards the ultimate conversion goal. Setting up the campaign to only engage with audience segments that have converted before is too restrictive and limits the campaign's ability to find new converting users, slowing down conversion growth. Engaging only with users who've searched for your brand before also limits reach and potential for new conversions. Tracking only end actions provides fewer data points, making the learning process slower for the algorithms.