You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?
Brand Lift
Unique reach and frequency
Reach Planner
Viewability with Active View
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?
Explanation: The correct answer is **Unique reach and frequency**. When planning a Google video campaign with an awareness goal and aiming to measure the number of people served the ads and their exposure frequency across devices and formats, utilizing unique reach and frequency metrics is essential. Unique reach provides insights into the total number of individuals who viewed the ad, ensuring that each user is counted only once, regardless of how many times they encountered the ad. This metric helps in understanding the campaign's overall reach and its effectiveness in reaching a diverse audience. Additionally, frequency measures how often users are exposed to the ad, ensuring that the campaign does not overexpose the audience, which can lead to ad fatigue and diminished performance. By leveraging unique reach and frequency metrics alongside fundamental video metrics like 'Video played to', advertisers can gain comprehensive insights into their campaign's reach, frequency distribution, and overall effectiveness in achieving awareness objectives, allowing for better optimization and performance evaluation.
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