You're creating a Google video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It'll analyse historical feedback and make adjustments to bids based on performance signals.

It'll acquire as many clicks as possible according to the daily budget that's been set.

It'll optimise bids to put the campaign's message in front of as many relevant people as possible.

It'll create as many impressions as possible in line with the target cost-per-acquisition.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?


Explanation: In a Google video campaign aimed at brand awareness and reach, opting for target cost-per-thousand impressions (tCPM) as the bidding strategy is the optimal choice due to its focus on maximizing the exposure of the campaign's message to a relevant audience. tCPM bidding allows advertisers to specify the amount they're willing to pay for every thousand impressions their ad receives. Unlike other bidding strategies that prioritize clicks or conversions, tCPM prioritizes impressions, ensuring that the ad is seen by as many relevant individuals as possible within the specified target audience. This approach is particularly advantageous for brand awareness campaigns, where the primary objective is to increase visibility and exposure rather than drive specific user actions. By optimizing bids to maximize impressions, advertisers can effectively amplify brand messaging, increase brand recall, and expand brand recognition among their target audience, ultimately contributing to the overarching goal of enhancing brand awareness and reach.
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