When optimizing for value, which Smart Bidding strategy would you use?

Maximize conversions

Maximize clicks

Target Impression Share

Target ROAS


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When optimizing for value, which Smart Bidding strategy would you use?


Explanation: When optimizing for value, the most suitable Smart Bidding strategy to employ is **Target ROAS**. This strategy focuses on maximizing the return on advertising spend (ROAS) by automatically setting bids to achieve a target ROAS specified by the advertiser. By leveraging historical data and machine learning algorithms, Target ROAS aims to adjust bids in real-time to ensure that the advertiser achieves the desired return on their ad spend. This approach is particularly beneficial for advertisers looking to maximize the value generated from their campaigns, as it aligns bidding decisions with the specific goal of driving revenue at a profitable level. By using Target ROAS, advertisers can optimize their bids based on the value they assign to different conversion actions, ultimately leading to better performance and improved return on investment (ROI) for their advertising efforts.

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