Which of the following video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?

Non-skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and skippable in-stream ads

Skippable in-stream ads and bumper ads

Skippable in-stream ads and in-feed video ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?


Explanation: Skippable in-stream ads and in-feed video ads are the video ad formats optimized for engagement and designed to position a brand at the forefront of customers' minds when they are in the consideration phase of making a purchase. Skippable in-stream ads allow viewers to skip the ad after a few seconds, ensuring that those who continue watching are genuinely interested in the content, thereby enhancing engagement with the brand message. Additionally, in-feed video ads seamlessly integrate into users' feeds on platforms like YouTube, making them less intrusive while still capturing viewers' attention. By leveraging these formats, advertisers can effectively engage potential customers who are actively seeking information about products or services, increasing the likelihood that they will consider the advertised brand when making purchasing decisions. This strategic approach not only fosters engagement but also reinforces brand awareness and influences purchasing behavior, ultimately driving desired outcomes for the advertiser's marketing objectives.

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