You're developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers' attention?

Keep visuals low contrast to avoid overwhelming viewers.

Use engaging pacing and tight framing.

Set up scenes to be zoomed out so that viewers can see all story elements.

Build suspense with a slow pace to start.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers’ attention?


Explanation: When crafting a storyboard for a video ad aimed at optimizing for view completions, employing **engaging pacing and tight framing** is the most effective technique to grab and sustain viewers' attention. Engaging pacing ensures that the narrative unfolds at a pace that captivates the audience, keeping them invested in the storyline and preventing boredom or disengagement. Tight framing allows for a focused visual composition, emphasizing key elements of the narrative and minimizing distractions, thereby holding the viewers' attention throughout the ad. By combining these techniques, advertisers can create a visually compelling and emotionally resonant experience that encourages viewers to watch the ad in its entirety, ultimately driving higher view completion rates and maximizing the impact of the video campaign.

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