You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution should you use?

Custom audiences allow you to define your audience using keywords, URLs, apps, or locations. This directly addresses the need to target users based on their interests or behaviors by specifying the exact terms or content they engage with. Affinity audiences are pre-defined groups based on broad interests, not specific keywords or behaviors you define. Infinite taxonomy audiences are not a standard Google Ads audience solution. Life events target users based on significant life milestones, which is different from targeting based on general interests or behaviors.