If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they're looking to buy, which of the following two should you choose?

You'd choose non-skippable in-stream ads and in-feed video ads.

You'd choose skippable in-stream ads and in-feed video ads.

You'd choose non-skippable in-stream ads and skippable in-stream ads.

You'd choose skippable in-stream ads and bumper ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?


Explanation: When seeking video ad formats optimized for engagement and encouraging customers to consider a brand first during purchase decisions, the most suitable options are **skippable in-stream ads and in-feed video ads**. Skippable in-stream ads offer viewers the option to skip the ad after a few seconds, ensuring that only interested users engage with the content. This format provides advertisers with a balance between capturing attention and respecting the viewer's preferences, making it more likely that those who watch the ad are genuinely interested. Similarly, in-feed video ads are seamlessly integrated into users' feeds, appearing as they scroll through content, thereby increasing the likelihood of engagement. By utilizing these formats, advertisers can effectively capture viewer interest and prompt them to consider their brand first when making purchasing decisions, ultimately driving higher conversion rates and brand affinity.

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