If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

Skippable in-stream ads allow users to skip after 5 seconds, making them suitable for engagement as viewers who choose to watch are genuinely interested. In-feed video ads appear in YouTube feeds, search results, and Watch Next sections, blending naturally with content and encouraging discovery and consideration. Both formats are designed to capture user attention and foster recall, aligning with the goal of being top-of-mind for potential buyers. Non-skippable in-stream ads and bumper ads are primarily for reach and awareness, as they force a view or are too short for detailed engagement, making them less ideal for consideration-focused objectives.