A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

Consideration

Action

Perspective

Awareness


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?


Explanation: The correct marketing objective that aligns with the business owner's goal of ensuring that people think about their brand in decision-making moments is **Consideration**. Consideration objectives are designed to encourage potential customers to explore and engage with a brand further, moving them beyond just being aware of the brand towards actively considering it as a viable option. This objective aims to influence the audience's perception and behavior by fostering deeper interactions and associations with the brand. By selecting the Consideration objective for their Google video campaign, the business owner can effectively prompt viewers to contemplate their brand when making decisions, thereby increasing the likelihood of conversion or engagement. This objective is particularly relevant for businesses aiming to establish a strong presence in consumers' minds during critical moments when they are evaluating various options and making purchase decisions.

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