An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?

By explaining that creators influence users' purchasing decisions, and YouTube drives purchasing behaviour.

By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

By explaining that creators influence users' purchasing decisions, but they take action on other platforms.

By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?


Explanation: The eCommerce business seeking to understand the value of YouTube should be informed that creators significantly impact users' purchasing decisions, and YouTube actively drives purchasing behavior. This summary encapsulates a fundamental aspect of YouTube's role in the consumer journey, highlighting the influential power of content creators and the platform's effectiveness in driving actual purchasing decisions. By emphasizing the influence of creators, the eCommerce business can recognize the potential of leveraging YouTube's creator ecosystem to reach and engage with their target audience effectively. Additionally, understanding that YouTube contributes to driving purchasing behavior underscores the platform's significance as a viable channel for driving sales and conversions, providing valuable insights into its potential impact on the business's bottom line. Thus, summarizing the shopping trend with an emphasis on creators' influence and YouTube's role in driving purchasing behavior provides a comprehensive perspective on the platform's value for the eCommerce business.
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