How does a Google video campaign with a 'brand awareness and reach' campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

By analysing historical feedback and making adjustments to bids based on performance signals.

By optimising bids to put the campaign's message in front of as many relevant people as possible.

By creating as many impressions as possible in line with the target cost-per-acquisition.

By acquiring as many clicks as possible according to the daily budget that's been set.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How does a Google video campaign with a ‘brand awareness and reach’ campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?


Explanation: Selecting target cost-per-thousand impressions (tCPM) as the optimal bidding strategy for a Google video campaign with a 'brand awareness and reach' goal offers significant benefits, primarily by optimizing bids to maximize the campaign's message exposure to relevant audiences. With tCPM, the focus shifts towards reaching the maximum number of potential viewers rather than specific interactions like clicks or conversions. This strategy ensures that the campaign's message is seen by as many relevant individuals as possible, thereby enhancing brand visibility and awareness. Unlike cost-per-click (CPC) or cost-per-acquisition (CPA) bidding, which prioritize specific user actions, tCPM prioritizes impressions, making it ideal for campaigns aimed at increasing brand recognition and expanding reach. Additionally, tCPM allows for efficient budget allocation, ensuring that resources are directed towards maximizing impressions, which is crucial for achieving brand awareness objectives. Therefore, by prioritizing message exposure and maximizing relevant impressions, tCPM serves as an effective bidding strategy for Google video campaigns focused on brand awareness and reach.
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