What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?

The two video ad formats optimized for engagement and designed to foster brand recall when customers are in the consideration phase of making a purchase are skip p able in-stream ads and in-feed video ads.Skip p able in-stream ads allow viewers to skip the ad after a few seconds,ensuring that only interested viewers engage further,thus maximizing engagement with an audience more likely to be receptive to the message.In-feed video ads,on the other hand,seamlessly integrate into the user's feed,appearing alongside other content,which enhances their discover ability and likelihood of being viewed.Both formats prioritize user experience by providing viewers with control over their viewing experience,there by increasing the chances of brand recall and influencing purchase decisions.Additionally,these formats are effective in reaching users at various touch points across their online journey,from browsing social media feeds to watching videos on platforms like YouTube,ensuring maximum exposure and impact for the advertiser'smessage.