To reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand, what audience solution should you use for your Google video campaign?

In-market audiences

Affinity audiences

Life events

Custom audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand, what audience solution should you use for your Google video campaign?


Explanation: For a Google video campaign aimed at targeting individuals actively searching for specific products or services to bolster consideration and brand interest, the ideal audience solution to employ would be 'In-market audiences.' These audiences are comprised of users exhibiting behavior indicating an imminent intent to make a purchase in a particular product or service category. Leveraging in-market audiences ensures that the ad reaches individuals who are already in the mindset of exploring options or making purchasing decisions within the specified product or service niche. This audience segmentation allows advertisers to effectively tailor their video content to resonate with the immediate needs and preferences of potential customers, thereby maximizing the likelihood of driving engagement, fostering consideration, and ultimately influencing their purchase decisions. By targeting individuals with demonstrated purchase intent, advertisers can optimize their campaign efforts to reach a highly receptive audience segment, thereby enhancing the effectiveness and efficiency of their Google video campaign in driving desired outcomes.
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