Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?

Clicks

Impressions

Actions

Views


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?


Explanation: In growing consideration with a Google video campaign, the bidding solution should optimize towards **views**. Views indicate that users are not only seeing the video but also engaging with it by watching it, which aligns with the goal of increasing consideration. Clicks, impressions, and actions are important metrics in certain contexts, but for a video campaign aimed at building consideration, views are the primary indicator of user engagement and interest. Optimizing towards views ensures that the campaign is effectively capturing the attention of the target audience and encouraging them to consume the content, ultimately increasing the likelihood of them considering the product or service being promoted. Therefore, selecting views as the bidding optimization goal is the most appropriate strategy for achieving the objective of growing consideration in a Google video campaign.
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