Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?

For growing consideration with a Google video campaign, optimizing for "Views" is the most appropriate bidding solution. Views indicate that users are engaging with your video content, which is crucial for building brand awareness and encouraging potential customers to think about your product or service. While "Clicks" are important for driving traffic, they are more aligned with direct response goals. "Impressions" measure how many times your ad was shown, but don't guarantee engagement or consideration. "Actions" are typically conversion-focused and are more suitable for campaigns aiming for direct sales or leads, rather than consideration.