If you were optimising a campaign to drive conversions faster, what would you do?

To drive conversions faster, you need to provide Google's machine learning algorithms with more data points (signals) to learn from. Tracking "lighter actions" (e.g., page views, video watches, add-to-carts) means there are more frequent conversion events for the system to optimize towards, accelerating the learning phase and improving performance. Setting up the campaign to engage with audience segments that have searched for your brand before or only converted before are valid targeting strategies but don't inherently speed up the learning process for conversion optimization. Tracking only end actions (e.g., purchases) provides fewer signals, which can slow down the machine learning process, especially for new campaigns or those with low conversion volume.