If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers' attention?

Build suspense with a slow pace to start.

Set up scenes to be zoomed out so that viewers can see all story elements.

Use engaging pacing and tight framing.

Keep visuals low contrast to avoid overwhelming viewers.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?


Explanation: When developing a storyboard for a video ad with the goal of optimizing for view completions, the most effective approach is to **use engaging pacing and tight framing**. Engaging pacing ensures that the video moves at a rhythm that captures and maintains viewers' attention, preventing them from losing interest or clicking away. Tight framing focuses on key elements within the frame, eliminating distractions and keeping viewers' eyes on the most relevant parts of the content. This technique helps maintain viewers' focus throughout the video, increasing the likelihood of them watching it until the end and achieving view completions. Building suspense with a slow pace might not be suitable for optimizing view completions, as it could risk losing viewers' interest if the pace is too sluggish. Additionally, setting up scenes to be zoomed out to show all story elements might result in visual clutter, potentially distracting viewers and reducing their engagement. Keeping visuals low contrast could make the video appear dull and less visually stimulating, which may not effectively hold viewers' attention. Therefore, using engaging pacing and tight framing is the correct strategy for capturing and holding viewers' attention to optimize for view completions in a video ad.
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