If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?

Engaging pacing and tight framing are crucial for optimizing view completions. Fast-paced editing and close-up shots keep viewers visually stimulated and focused on the key message, preventing their attention from wandering. Building suspense with a slow pace at the start risks losing viewers before the main message is delivered, especially in short-form video ads. Zoomed-out scenes can make it harder for viewers to discern important details, leading to disengagement. Low-contrast visuals can appear dull and uninteresting, failing to capture and hold attention effectively.