What audience solution should you use for your Google video campaign to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand?

In-market audiences

Custom audiences

Affinity audiences

Life events


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What audience solution should you use for your Google video campaign to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand?


Explanation: To effectively reach people who are actively looking to buy certain products or services in the near future and grow consideration and interest for your brand in a Google video campaign, the most suitable audience solution to use is **in-market audiences**. In-market audiences are specifically designed to target users who are currently researching or comparing products and services across Google's network, indicating a high intent to make a purchase soon. By targeting these audiences, advertisers can efficiently connect with potential customers who are actively seeking relevant products or services, thereby increasing the likelihood of driving consideration and interest for their brand. Custom audiences, while valuable for targeting specific groups based on predetermined criteria, may not capture users actively searching for products or services in the same way in-market audiences do. Affinity audiences target users based on their broader interests and habits, which might not directly correlate with immediate purchase intent. Life events target users experiencing significant life changes, but this targeting may not always align with active purchase intent. Therefore, utilizing in-market audiences ensures that the Google video campaign effectively reaches and engages with users who are actively looking to buy certain products or services in the near future, thereby facilitating consideration and interest in the brand.
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