You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?

Book now

Take a look

Call now

Learn more


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?


Explanation: When creating a video ad with the objective of driving reservations for a tourism company on their website, the most effective call to action (CTA) to use in the ad is **'Book now.'** This CTA directly encourages viewers to take action by making a reservation, aligning perfectly with the campaign's goal of driving reservations. 'Book now' prompts viewers to initiate the booking process immediately, capitalizing on their interest in the tourism company's offerings generated by the video ad. 'Take a look' and 'Learn more' are less actionable CTAs that may not prompt immediate engagement or conversion, as they encourage viewers to explore further without specifying a clear action to take. Similarly, 'Call now' may not be the most effective CTA for driving reservations for a tourism company's website, as it requires an additional step (making a phone call) rather than directly guiding viewers to the booking process online. Therefore, using 'Book now' as the CTA in the video ad ensures a direct and effective call to action that maximizes the likelihood of driving reservations for the tourism company's website.

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