If you're running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?

You should use Brand Lift.

You should use core performance metrics.

You should use viewability with Active View.

You should use the forecasting reach of your YouTube campaign alongside print ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?


Explanation: When running a Google video campaign with a consideration goal and aiming to measure the number of people who watched the video, the appropriate measurement solution to use is **core performance metrics**. Core performance metrics provide essential data such as the number of views, view duration, and engagement metrics like likes, comments, and shares. These metrics are fundamental for evaluating the performance of the video campaign in terms of audience reach and engagement, which are crucial for consideration goals. Brand Lift is primarily focused on measuring the impact of the ad on brand perception and awareness, making it more suitable for campaigns with brand awareness goals rather than consideration goals. Viewability with Active View measures whether the ad was viewable on the screen, but it does not provide specific data on the number of people who watched the video. Forecasting reach alongside print ads is unrelated to measuring video views and is not a suitable measurement solution for tracking the performance of a Google video campaign. Therefore, utilizing core performance metrics enables advertisers to accurately assess the effectiveness of the video campaign in reaching and engaging the target audience, aligning with the consideration goal of the campaign.
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