If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?

For a Google video campaign focused on a consideration goal, measuring how many people watched your video directly aligns with core performance metrics. Metrics like views, view rate, and completed views provide a clear indication of audience engagement and interest, which are crucial for consideration campaigns. Brand Lift is designed to measure the impact of your ads on brand perception metrics like awareness, ad recall, and consideration, not simply video views. Viewability with Active View measures if an ad was actually seen, not necessarily if it was watched or engaged with. Forecasting reach alongside print ads is a planning tool for estimating audience size across platforms, not a measurement solution for video views.