You want to improve a video ad's effectiveness. What post-production edit will help you achieve your goal?

Lower the brightness to optimise for mobile device viewing.

Add closed captions since most viewers will watch with the sound off.

Increase the pace and tighten the framing.

Remove supers so that they don't compete with the audio.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?


Explanation: To enhance the effectiveness of a video ad, a post-production edit that will help achieve this goal is to **increase the pace and tighten the framing**. By increasing the pace, the ad becomes more engaging and dynamic, capturing viewers' attention and maintaining their interest throughout the duration of the video. Tightening the framing focuses on key elements within the frame, eliminating distractions and ensuring that viewers remain focused on the most relevant aspects of the ad's content. These edits not only make the ad more visually appealing but also help convey the message more efficiently, increasing the likelihood of audience retention and engagement. Lowering the brightness to optimize for mobile device viewing may improve visibility but does not necessarily enhance the overall effectiveness of the ad. Adding closed captions is beneficial for accessibility and ensuring comprehension, especially for viewers watching with the sound off, but it may not directly impact the ad's effectiveness in terms of engagement and conversion. Removing supers to avoid competition with the audio may streamline the visual experience, but it does not address other potential areas for improvement in the ad's effectiveness. Therefore, increasing the pace and tightening the framing are the most effective post-production edits for enhancing the effectiveness of a video ad.
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