What action should you take when optimising a campaign to drive conversions faster?

Track lighter actions to provide more signals to Google's machine learning algorithms.

Track only end actions to provide more accurate signals to our machine learning algorithms.

Set up the campaign to engage with audience segments that have searched for your brand before.

Set up the campaign to only engage with audience segments that have converted before.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What action should you take when optimising a campaign to drive conversions faster?


Explanation: When optimizing a campaign to drive conversions faster, the most effective action to take is to **track lighter actions to provide more signals to Google's machine learning algorithms**. Tracking lighter actions, such as clicks, page views, or sign-ups, along the conversion funnel, allows for a continuous stream of data to be fed into Google's machine learning algorithms. This enables the algorithms to better understand user behavior patterns and preferences, leading to more effective optimization of the campaign towards driving conversions. Focusing solely on tracking end actions may limit the data available to the algorithms, potentially hindering their ability to adapt and optimize the campaign effectively. Similarly, engaging with audience segments that have searched for the brand before or have converted before may not necessarily accelerate the conversion process, as it may overlook potential new customers or fail to capitalize on users who are actively considering a purchase. Therefore, tracking lighter actions to provide more signals to Google's machine learning algorithms is the most suitable strategy for driving conversions faster in a campaign.
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