When creating a Google video campaign with 'brand awareness and reach' as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It analyses historical feedback and makes adjustments to bids based on performance signals.

It acquires as many clicks as possible according to the daily budget that's been set.

It optimises bids to put the campaign's message in front of as many relevant people as possible.

It creates as many impressions as possible in line with the target cost-per-acquisition.


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Explanation: When creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?


Explanation: When creating a Google video campaign with 'brand awareness and reach' as the campaign goal, using target cost-per-thousand impressions (tCPM) as the bidding strategy is optimal because it **optimizes bids to put the campaign's message in front of as many relevant people as possible**. tCPM bidding focuses on maximizing the campaign's reach and visibility by bidding for ad placements that are most likely to generate impressions among the target audience. It allows advertisers to prioritize reaching a broad audience while paying for the exposure their ads receive, rather than solely focusing on clicks or acquisitions. By setting a target cost per thousand impressions, advertisers can efficiently allocate their budget to achieve maximum visibility and awareness among relevant viewers. This approach is well-suited for brand awareness campaigns where the primary goal is to increase visibility and reach rather than driving immediate conversions. In contrast, bidding strategies focused on clicks or acquisitions may not effectively prioritize reaching a broad audience, potentially limiting the campaign's ability to achieve brand awareness objectives. Therefore, using tCPM as the bidding strategy aligns with the goals of a brand awareness and reach campaign by maximizing exposure and ensuring the campaign's message reaches as many relevant people as possible.
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