When creating a video action campaign, why is it a good idea to opt into optimised targeting?

Because it'll remove audience solutions you've applied that aren't driving conversions.

Because it'll help you reach audiences already familiar with your brand who are likely to convert.

Because it'll remove users from your data segments who aren't likely to convert.

Because it'll help you reach new and relevant audiences who are likely to convert.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When creating a video action campaign, why is it a good idea to opt into optimised targeting?


Explanation: When creating a video action campaign, opting into optimized targeting is a good idea because it **helps you reach new and relevant audiences who are likely to convert**. Optimized targeting utilizes machine learning algorithms to analyze data and identify patterns, enabling the campaign to target audiences with a higher likelihood of converting based on their behavior, interests, and demographics. By leveraging optimized targeting, advertisers can expand the reach of their video action campaign to new audiences who exhibit similar characteristics to their existing converters, thereby maximizing the campaign's effectiveness in driving conversions. This approach ensures that the campaign reaches audiences with a higher propensity to take the desired action, ultimately improving the campaign's overall performance and return on investment. Conversely, the other options focus on removing or targeting specific audience segments based on existing data, which may limit the campaign's ability to reach new potential converters and may not be as effective in optimizing campaign performance. Therefore, opting into optimized targeting aligns with the goal of reaching new and relevant audiences who are likely to convert in a video action campaign.
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