You're creating a video ad for a salon and your goal is to drive client bookings through the salon's website. Which of the following call to actions (CTAs) should you use in the ad?

Call now

Learn more

Book now

Take a look


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call to actions (CTAs) should you use in the ad?


Explanation: When creating a video ad for a salon with the goal of driving client bookings through the salon's website, the most appropriate call to action (CTA) to use in the ad is **'Book now.'** This CTA directly encourages viewers to take action by booking an appointment, aligning perfectly with the campaign's goal of driving client bookings. 'Book now' prompts viewers to initiate the booking process immediately, guiding them towards the desired action of scheduling an appointment through the salon's website. This direct and actionable CTA increases the likelihood of viewers converting into clients by seamlessly guiding them through the booking process. Conversely, 'Call now' may limit engagement as it requires an additional step (making a phone call) rather than directly guiding viewers to book online. 'Learn more' and 'Take a look' are less actionable CTAs that may not prompt immediate engagement or conversion, as they encourage viewers to explore further without specifying a clear action to take. Therefore, using 'Book now' as the CTA in the video ad ensures a direct and effective call to action that maximizes the likelihood of driving client bookings through the salon's website.

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