The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

Impressions

Actions

Views

Clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?


Explanation: In a Google video campaign aimed at growing consideration, the bidding solution should optimize towards **views**. Views represent more than just users seeing the video; they signify engagement and interest in the content, which aligns with the goal of increasing consideration. When viewers watch a video, they are actively engaging with the brand's message and content, indicating a higher likelihood of considering the product or service being promoted. Optimizing towards views ensures that the campaign is effectively capturing the attention of the target audience and encouraging them to engage with the video content, which ultimately contributes to building consideration for the brand. While impressions, actions, and clicks are important metrics in certain contexts, optimizing towards views specifically aligns with the objective of growing consideration in a Google video campaign by focusing on audience engagement and interaction with the content. Therefore, selecting views as the bidding optimization goal is the most appropriate strategy for achieving the objective of increasing consideration in a Google video campaign.

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