What are two main benefits of utilizing the Insights page? (Choose two.)

Insights can be used to discover and diagnose issues around performance.

Insights can be used to understand emerging search trends and new converting audiences.

Insights can be used for purposes of optimizing Search campaigns.

Insights can be used to understand competitors' weekly spend.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two main benefits of utilizing the Insights page? (Choose two.)


Explanation: The correct answers are **Insights can be used to discover and diagnose issues around performance** and **Insights can be used to understand emerging search trends and new converting audiences**. The Insights page in Google Ads provides valuable data and analysis that advertisers can leverage to optimize their campaigns effectively. Firstly, by using insights to discover and diagnose performance issues, advertisers can identify areas where their campaigns may be underperforming or facing challenges. This allows them to take corrective actions promptly, such as adjusting bids, refining targeting criteria, or optimizing ad creatives, to improve overall campaign performance. Secondly, the Insights page offers valuable information on emerging search trends and new converting audiences. By staying informed about evolving search behaviors and audience preferences, advertisers can tailor their campaigns to better align with consumer interests and capitalize on new opportunities for engagement and conversion. This proactive approach to campaign optimization based on real-time insights enhances the effectiveness and relevance of advertising efforts, ultimately driving better results and ROI. Therefore, leveraging the Insights page can significantly benefit advertisers in optimizing their Google Ads campaigns and staying ahead of the competition.
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